Arguments...

Newspapers/Magazines (print texts)-

page 3- negative represntation, magazines promoting more on appearence than education and careers. Rupert Murdock- promoting his male values and attitudes- male dominated, he's got the last word, everyone believes what a man says.

Film-

Stereotyped characters, needed for the audience to identify quickly what role the charcaters are playing- super mums, sex kittens, bimbos, all roles which show a man has control- nothing challenging. Mean Girls, Clueless- chick flicks, all about boys, sex, under control of a man- patriarchy. Charlie's angles and Lara Croft- tight clothes, skimpy shorts, sexy erotic object- furfills the male gaze, shows a man has the power and authority to objectify a women. She's the man- another text showing how a women needs to become a man to be accepted in society.

Adverts-

Focus on body appearence, domestic roles, passive, subservient, barely clothed- sex sells, draped over a man- showing the man has the power, they can do anything with a women and she'll do it. Dove and Lynx campaign, both owned by the same man- could you imagine a curvy big women in a lynx ad? the lynx ads shows how a man can use this product and he'll get a slim and sexy skinny women after him straight away.

EXTRA:

SITCOMS AND SOAPS-

knocked up teens, women always needing a man, FRIENDS- rachel and monica- typical roles, pregant, married, in the kitchen. The Simpson's- Marge is a typical housewife.

MUSIC-

Spice Girls and Beyonce- managed by men- showing they're in control, and their values will be promoted to the world- allowing men to believe it's ok to objectify a women, and they have no meaning compared to a man. Pussycat dolls- saying they don't need a man when they're dressed in skimpy revealing clothes. Twice as many men seen in music videos.

BOOKS-

Queen Bees and wannabees- how to become popular, how to get a man- promoting patriarchy. Female chauvinist pig- women being like men- showing how a women needs to be like a man.